Adidas Originals ZX Flux Campaign

Digital Mobile Game/Advertising Campaign/UIUX Design

[Challenge]

While working at Amber Communication, we are challenged to initiate a new digital campaign for Adidas Originals under the global concept of ZX FLUX series: My Future is Far and Wide.

A modern, artistic and eye-catching experience which is as much a lookbook and styling guide as it is an interactive experience to engage our consumer.

We create an interactive experience that enables users to play a game and see the FLUX styles.

By playing the game, they will also create their own FLUX color tone to share on social media. Hashtag #myfluxtone.

 

Users can download their fluxtone image at the end of the game, and make it as the background image of their phone. They can show it to store and redeem the coupon for ZX FLUX.

[Idea]

[Behind the Sence]

Watch the behind the scene video to see the entire process of the campaign.

My Role:

Working closely with the art director, I assisted in concept development, pitching various ideas and iterations to the client. I also worked on creating a clear user interface that is simple to understand and use, while remaining on the brand. I also shot and edited the case video for the campaign.

Project Details:

Company: Amber Communication

Client: Adidas Originals

Project Name: ZX FLUX

Time: April.2016 – Augst.2016